Integrate, Don’t Isolate
We frequently advise our clients at Saxum that the departments within their company should not operate in isolation from other departments. This practice does not lend itself to a cohesive message or...
View ArticleOlympics: Broadcast and Digital Share Gold
During day one of NBC’s Olympics coverage, I caught myself being critical on Twitter (@renzistone33) of the scripted primetime narrative fed to Americans hours after Olympic champions were made. But...
View ArticleSaxum Hires Account Director in Tulsa
TULSA, OK – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the hiring of Melanie Christian as account director in...
View ArticleGrowing Saxum Digital
“That’s going to be hard to do in Oklahoma. People aren’t ready for it.” I was sitting across from a friend at a café in downtown Chicago, telling him about the offer I’d received to join Saxum as Vice...
View ArticleSaxum Hires Blake Jackson as Vice President, Digital
OKLAHOMA CITY – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the hiring of Blake Jackson as vice president,...
View ArticleSaxum CEO Renzi Stone Named to Board of The Council of Public Relations Firms
NEW YORK – The Council of Public Relations Firms, the industry’s trade association, recently elected Saxum CEO Renzi Stone to its 2013 board of directors. Saxum is an Oklahoma-based integrated...
View ArticleSaxum Announces Three Promotions in Oklahoma City
OKLAHOMA CITY – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the promotion of Lindsay Vidrine to account...
View ArticleChanging the Game in Online Video
I’d like to introduce you to a new service that may forever change the way video is shared online; especially on Twitter. It’s called Vine, and it is exploding the Internet right now. Vine is a mobile...
View ArticleData Visualization: Explore the United States of Energy
Finally… After almost 50 years of dependence on foreign sources to meet our growing energy needs, our country is finally in a position to begin reversing the trend. Through advances in drilling...
View ArticleSocial Media In A Day
Every day, 40 percent of the world’s 7 billion people go online to search, create, learn and engage in social networking. This infographic provides a snapshot of daily social media activity by...
View ArticleThe Tweets Heard Round the World or The Tweets that Defeated Dictators
No one denies social media was a major player in sharing stories and real-time news during the Arab Spring. Citizens across the Middle East region used social media to start a series of social protests...
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