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Integrate, Don’t Isolate

We frequently advise our clients at Saxum that the departments within their company should not operate in isolation from other departments. This practice does not lend itself to a cohesive message or...

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Olympics: Broadcast and Digital Share Gold

During day one of NBC’s Olympics coverage, I caught myself being critical on Twitter (@renzistone33) of the scripted primetime narrative fed to Americans hours after Olympic champions were made. But...

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Saxum Hires Account Director in Tulsa

TULSA, OK – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the hiring of Melanie Christian as account director in...

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Growing Saxum Digital

“That’s going to be hard to do in Oklahoma. People aren’t ready for it.” I was sitting across from a friend at a café in downtown Chicago, telling him about the offer I’d received to join Saxum as Vice...

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Saxum Hires Blake Jackson as Vice President, Digital

OKLAHOMA CITY – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the hiring of Blake Jackson as vice president,...

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Saxum CEO Renzi Stone Named to Board of The Council of Public Relations Firms

NEW YORK – The Council of Public Relations Firms, the industry’s trade association, recently elected Saxum CEO Renzi Stone to its 2013 board of directors. Saxum is an Oklahoma-based integrated...

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Saxum Announces Three Promotions in Oklahoma City

OKLAHOMA CITY – Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the promotion of Lindsay Vidrine to account...

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Changing the Game in Online Video

I’d like to introduce you to a new service that may forever change the way video is shared online; especially on Twitter. It’s called Vine, and it is exploding the Internet right now. Vine is a mobile...

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Data Visualization: Explore the United States of Energy

Finally… After almost 50 years of dependence on foreign sources to meet our growing energy needs, our country is finally in a position to begin reversing the trend. Through advances in drilling...

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Social Media In A Day

Every day, 40 percent of the world’s 7 billion people go online to search, create, learn and engage in social networking. This infographic provides a snapshot of daily social media activity by...

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The Tweets Heard Round the World or The Tweets that Defeated Dictators

No one denies social media was a major player in sharing stories and real-time news during the Arab Spring. Citizens across the Middle East region used social media to start a series of social protests...

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